About Prime Protein Foods
Feeding Communities. Empowering Investors. Building Africa's Food Future.
At Prime Protein Foods, we believe that access to high-quality, affordable poultry products should go hand in hand with creating meaningful investment opportunities for ordinary people.
Prime Protein Foods was established by a group of visionary entrepreneurs who believed that food production should not only feed families but also create wealth for communities. Rather than limiting participation in the agricultural economy to a few large corporations, the founders envisioned a modern poultry processing company where everyday investors could become part owners of a productive business.
That vision became possible through a strategic partnership with Equityhub Partners, which structures investment opportunities, manages shareholder relations, and provides professional corporate governance. Through this partnership, individuals are able to participate in one of the fastest-growing sectors of the African economy while supporting local food security and industrial development.
Today, Prime Protein Foods is building a world-class chicken slaughtering and processing operation that focuses on food safety, operational excellence, animal welfare, and sustainable production. From processing facilities to cold-chain distribution, every stage of our operation is designed to deliver fresh, safe, and affordable poultry products to wholesalers, retailers, restaurants, institutions, and households.
We are not simply processing chicken—we are building an agricultural business that creates jobs, strengthens rural economies, empowers investors, and contributes to national food security.
Our Mission
To become one of Africa's most trusted poultry processing companies by producing safe, affordable, high-quality chicken products while creating sustainable wealth opportunities for our shareholders through responsible business growth.
Our Vision
To lead the poultry processing industry through innovation, operational excellence, and inclusive ownership that allows ordinary people to participate in Africa's growing agricultural economy.
Our Core Values
Quality Without Compromise
We maintain rigorous quality control and food safety standards throughout every stage of production.
Integrity
We operate with honesty, transparency, and accountability in every relationship—with customers, suppliers, employees, and shareholders.
Food Safety
Protecting consumer health is central to everything we do through strict hygiene, traceability, and compliance.
Sustainability
We invest in environmentally responsible production methods that reduce waste and preserve resources for future generations.
Innovation
We continually improve our facilities, technology, logistics, and production systems to remain competitive.
Community Empowerment
We believe agricultural businesses should create opportunities for communities through employment, skills development, and investment participation.
Partnership
Strong partnerships are the foundation of long-term success, enabling sustainable growth and shared prosperity.
Our Partnership with Equityhub Partners
Prime Protein Foods works in partnership with Equityhub Partners, a strategic investment and business management company committed to developing productive African industries.
Equityhub Partners provides:
- •Investment structuring
- •Shareholder administration
- •Corporate governance
- •Strategic business planning
- •Capital raising
- •Growth management
- •Long-term expansion strategies
This partnership allows Prime Protein Foods' management team to focus on operational excellence while Equityhub Partners oversees investor relations and long-term business development. Together, we are building a sustainable poultry business designed to generate lasting value for customers, employees, and shareholders.
Leadership Team
Mr. Daniel Mokoena
Executive Chairman
Daniel Mokoena is one of the founding visionaries behind Prime Protein Foods. With years of experience in agricultural investment and industrial business development, he has dedicated his career to creating businesses that combine commercial success with community ownership.
He believes that productive assets should be accessible to ordinary investors, creating opportunities for long-term wealth generation across Africa.
Ms. Lerato Nkosi
Chief Executive Officer
Lerato Nkosi leads the company's strategic direction and daily operations.
Her expertise includes:
- •Poultry processing operations
- •Food manufacturing
- •Supply chain management
- •Business transformation
- •Operational excellence
Mr. Thabo Maseko
Operations Director
Thabo oversees processing operations, production efficiency, quality assurance, and distribution.
His focus areas include:
- •Production optimisation
- •Food safety compliance
- •Plant performance
- •Operational planning
- •Workforce development
Management by Equityhub Partners
Prime Protein Foods benefits from the strategic oversight of Equityhub Partners, whose experienced professionals support:
- •Corporate governance
- •Financial planning
- •Investor communications
- •Risk management
- •Strategic expansion
- •Capital allocation
- •Long-term growth initiatives
This partnership ensures the company is positioned for sustainable growth while maintaining accountability to its shareholders.
Why Customers Choose Prime Protein Foods
- ✔Modern poultry processing facilities
- ✔Strict food safety and hygiene standards
- ✔Reliable supply chain and cold storage systems
- ✔Consistent product quality
- ✔Ethical sourcing and responsible production
- ✔Professional management
- ✔Commitment to affordability
- ✔Strong focus on customer satisfaction
Why Investors Choose Prime Protein Foods
Prime Protein Foods offers investors an opportunity to participate in a productive agricultural business with long-term growth potential.
Key investment strengths include:
- •Exposure to the growing poultry sector
- •Professionally managed operations
- •Strategic oversight by Equityhub Partners
- •Focus on sustainable business growth
- •Commitment to transparency and good governance
- •Long-term value creation through productive assets
Trust & Credibility
Industry Focus
- •Poultry slaughtering and processing
- •Fresh and frozen chicken products
- •Food manufacturing
- •Cold-chain distribution
- •Wholesale and retail supply
Operational Standards
Prime Protein Foods is committed to:
- •Strict food safety protocols
- •Quality assurance systems
- •Traceability throughout production
- •Continuous operational improvement
- •Ethical business practices
- •Regulatory compliance
Customer Commitment
Every product leaving our facilities reflects our commitment to quality, freshness, and safety. Our goal is to build lasting relationships by consistently delivering poultry products that customers can trust.